Keyword Research - Similarweb

Website Keywords

curl --request GET \
  --url https://api.similarweb.com/v4/website-analysis/keywords

const options = {method: 'GET'};

fetch('https://api.similarweb.com/v4/website-analysis/keywords', options)
  .then(res => res.json())
  .then(res => console.log(res))
  .catch(err => console.error(err));

<?php

$curl = curl_init();

curl_setopt_array($curl, [
  CURLOPT_URL => "https://api.similarweb.com/v4/website-analysis/keywords",
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_ENCODING => "",
  CURLOPT_MAXREDIRS => 10,
  CURLOPT_TIMEOUT => 30,
  CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
  CURLOPT_CUSTOMREQUEST => "GET",
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
  echo "cURL Error #:" . $err;
} else {
  echo $response;
}

package main

import (
	"fmt"
	"net/http"
	"io"
)

func main() {

	url := "https://api.similarweb.com/v4/website-analysis/keywords"

	req, _ := http.NewRequest("GET", url, nil)

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(string(body))

}

require 'uri'
require 'net/http'

url = URI("https://api.similarweb.com/v4/website-analysis/keywords")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Get.new(url)

response = http.request(request)
puts response.read_body

"{\n  \"keywords\": [\n    {\n      \"keyword\": \"cnn\",\n      \"clicks\": 6527609,\n      \"traffic_share\": 0.20739891001023394,\n      \"difficulty\": 95,\n      \"competition\": null,\n      \"primary_intent\": \"Navigational\",\n      \"secondary_intent\": null,\n      \"volume\": 7670020,\n      \"cpc\": 1.42,\n      \"cpc_low_bid\": 0.01,\n      \"cpc_high_bid\": 0.27,\n      \"zero_clicks_share\": 0.1498,\n      \"position\": 1,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\",\n        \"organic_sitelinks\",\n        \"organic_expanded_sitelinks\",\n        \"related_questions\"\n      ],\n      \"top_url\": \"cnn.com\"\n    },\n    {\n      \"keyword\": \"weather\",\n      \"clicks\": 1136378,\n      \"traffic_share\": 0.03610564887688733,\n      \"difficulty\": 99,\n      \"competition\": 1,\n      \"primary_intent\": \"Navigational\",\n      \"secondary_intent\": null,\n      \"volume\": 111557650,\n      \"cpc\": 0.62,\n      \"cpc_low_bid\": 0.03,\n      \"cpc_high_bid\": 0.53,\n      \"zero_clicks_share\": 0.8304,\n      \"position\": 2,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\",\n        \"organic_sitelinks\",\n        \"organic_expanded_sitelinks\",\n        \"related_questions\",\n        \"organic_inline_sitelinks\"\n      ],\n      \"top_url\": \"cnn.com/weather\"\n    },\n    {\n      \"keyword\": \"trump\",\n      \"clicks\": 750832,\n      \"traffic_share\": 0.023855861832533777,\n      \"difficulty\": 99,\n      \"competition\": null,\n      \"primary_intent\": \"Informational\",\n      \"secondary_intent\": null,\n      \"volume\": 18826790,\n      \"cpc\": 0,\n      \"cpc_low_bid\": 0,\n      \"cpc_high_bid\": 0,\n      \"zero_clicks_share\": 0.6185,\n      \"position\": 1,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\"\n      ],\n      \"top_url\": \"amp.cnn.com/cnn/2023/03/18/politics/donald-trump-manhattan-da-arrest-protests/index.html\"\n    },\n    {\n      \"keyword\": \"nashville shooting\",\n      \"clicks\": 515556,\n      \"traffic_share\": 0.01638053879287748,\n      \"difficulty\": null,\n      \"competition\": null,\n      \"primary_intent\": \"Informational\",\n      \"secondary_intent\": \"Navigational\",\n      \"volume\": 11347940,\n      \"cpc\": 0,\n      \"cpc_low_bid\": 0,\n      \"cpc_high_bid\": 0,\n      \"zero_clicks_share\": 0.4053,\n      \"position\": 2,\n      \"serp_features\": [\n        \"news\",\n        \"organic\"\n      ],\n      \"top_url\": \"amp.cnn.com/cnn/2023/03/29/us/covenant-school-shooting-nashville-tennessee-wednesday/index.html\"\n    },\n    {\n      \"keyword\": \"cnn news\",\n      \"clicks\": 490768,\n      \"traffic_share\": 0.015592960342432044,\n      \"difficulty\": 95,\n      \"competition\": null,\n      \"primary_intent\": \"Navigational\",\n      \"secondary_intent\": null,\n      \"volume\": 571720,\n      \"cpc\": 0.65,\n      \"cpc_low_bid\": 0.03,\n      \"cpc_high_bid\": 1.87,\n      \"zero_clicks_share\": 0.1431,\n      \"position\": 1,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\",\n        \"organic_sitelinks\",\n        \"organic_expanded_sitelinks\",\n        \"organic_inline_sitelinks\"\n      ],\n      \"top_url\": \"cnn.com\"\n    },\n    {\n      \"keyword\": \"alex murdaugh\",\n      \"clicks\": 432002,\n      \"traffic_share\": 0.013725813528696508,\n      \"difficulty\": 19,\n      \"competition\": null,\n      \"primary_intent\": \"Informational\",\n      \"secondary_intent\": null,\n      \"volume\": 4818190,\n      \"cpc\": 0.17,\n      \"cpc_low_bid\": 0.01,\n      \"cpc_high_bid\": 3.25,\n      \"zero_clicks_share\": 0.5657,\n      \"position\": 1,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\",\n        \"related_questions\",\n        \"organic_inline_sitelinks\"\n      ],\n      \"top_url\": \"amp.cnn.com/cnn/2023/03/03/us/alex-murdaugh-sentencing-friday/index.html\"\n    },\n    {\n      \"keyword\": \"ukraine news\",\n      \"clicks\": 337799,\n      \"traffic_share\": 0.010732742172906958,\n      \"difficulty\": 98,\n      \"competition\": 3,\n      \"primary_intent\": \"Informational\",\n      \"secondary_intent\": null,\n      \"volume\": 1786460,\n      \"cpc\": 1.49,\n      \"cpc_low_bid\": 1.51,\n      \"cpc_high_bid\": 3.04,\n      \"zero_clicks_share\": 0.4331,\n      \"position\": 1,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\",\n        \"organic_sitelinks\",\n        \"organic_expanded_sitelinks\",\n        \"related_questions\",\n        \"organic_inline_sitelinks\"\n      ],\n      \"top_url\": \"cnn.com/europe/live-news/russia-ukraine-war-news-03-21-23/index.html\"\n    },\n    {\n      \"keyword\": \"chatgpt\",\n      \"clicks\": 299962,\n      \"traffic_share\": 0.009530563464277624,\n      \"difficulty\": 80,\n      \"competition\": 3,\n      \"primary_intent\": \"Navigational\",\n      \"secondary_intent\": null,\n      \"volume\": 15088000,\n      \"cpc\": 0.78,\n      \"cpc_low_bid\": 0.34,\n      \"cpc_high_bid\": 0.91,\n      \"zero_clicks_share\": 0.1854,\n      \"position\": 2,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\",\n        \"organic_sitelinks\",\n        \"organic_expanded_sitelinks\",\n        \"related_questions\"\n      ],\n      \"top_url\": \"amp.cnn.com/cnn/2023/03/21/tech/google-bard/index.html\"\n    },\n    {\n      \"keyword\": \"trump arrested\",\n      \"clicks\": 298307,\n      \"traffic_share\": 0.009477979861910058,\n      \"difficulty\": null,\n      \"competition\": null,\n      \"primary_intent\": \"Informational\",\n      \"secondary_intent\": null,\n      \"volume\": 1970240,\n      \"cpc\": 0,\n      \"cpc_low_bid\": 0,\n      \"cpc_high_bid\": 0,\n      \"zero_clicks_share\": 0.6764,\n      \"position\": 4,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\"\n      ],\n      \"top_url\": \"amp.cnn.com/cnn/2023/03/18/politics/donald-trump-manhattan-da-arrest-protests/index.html\"\n    },\n    {\n      \"keyword\": \"ukraine\",\n      \"clicks\": 281471,\n      \"traffic_share\": 0.008943056883384185,\n      \"difficulty\": 94,\n      \"competition\": 1,\n      \"primary_intent\": \"Informational\",\n      \"secondary_intent\": null,\n      \"volume\": 5042320,\n      \"cpc\": 1.67,\n      \"cpc_low_bid\": 1.17,\n      \"cpc_high_bid\": 3.08,\n      \"zero_clicks_share\": 0.6196,\n      \"position\": 1,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\",\n        \"twitter\",\n        \"related_questions\",\n        \"organic_inline_sitelinks\"\n      ],\n      \"top_url\": \"amp.cnn.com/cnn/europe/live-news/russia-ukraine-war-news-03-06-23/index.html\"\n    }\n  ],\n  \"keywords_count\": 478711,\n  \"meta\": {\n    \"query\": {\n      \"limit\": 10,\n      \"offset\": 0,\n      \"asc\": null,\n      \"sort\": null\n    },\n    \"request\": {\n      \"traffic_source\": \"All\",\n      \"branded_type\": \"All\",\n      \"web_source\": \"MobileWeb\",\n      \"page_search_type\": \"Domain\",\n      \"domain\": \"cnn.com\",\n      \"format\": \"json\",\n      \"start_date\": \"2023-03-01\",\n      \"end_date\": \"2023-03-31\",\n      \"country\": \"us\"\n    },\n    \"status\": \"Success\",\n    \"last_updated\": \"2024-09-30\"\n  }\n}"

GET

keywords

Website Keywords

curl --request GET \
  --url https://api.similarweb.com/v4/website-analysis/keywords

const options = {method: 'GET'};

fetch('https://api.similarweb.com/v4/website-analysis/keywords', options)
  .then(res => res.json())
  .then(res => console.log(res))
  .catch(err => console.error(err));

<?php

$curl = curl_init();

curl_setopt_array($curl, [
  CURLOPT_URL => "https://api.similarweb.com/v4/website-analysis/keywords",
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_ENCODING => "",
  CURLOPT_MAXREDIRS => 10,
  CURLOPT_TIMEOUT => 30,
  CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
  CURLOPT_CUSTOMREQUEST => "GET",
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
  echo "cURL Error #:" . $err;
} else {
  echo $response;
}

package main

import (
	"fmt"
	"net/http"
	"io"
)

func main() {

	url := "https://api.similarweb.com/v4/website-analysis/keywords"

	req, _ := http.NewRequest("GET", url, nil)

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(string(body))

}

require 'uri'
require 'net/http'

url = URI("https://api.similarweb.com/v4/website-analysis/keywords")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Get.new(url)

response = http.request(request)
puts response.read_body

"{\n  \"keywords\": [\n    {\n      \"keyword\": \"cnn\",\n      \"clicks\": 6527609,\n      \"traffic_share\": 0.20739891001023394,\n      \"difficulty\": 95,\n      \"competition\": null,\n      \"primary_intent\": \"Navigational\",\n      \"secondary_intent\": null,\n      \"volume\": 7670020,\n      \"cpc\": 1.42,\n      \"cpc_low_bid\": 0.01,\n      \"cpc_high_bid\": 0.27,\n      \"zero_clicks_share\": 0.1498,\n      \"position\": 1,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\",\n        \"organic_sitelinks\",\n        \"organic_expanded_sitelinks\",\n        \"related_questions\"\n      ],\n      \"top_url\": \"cnn.com\"\n    },\n    {\n      \"keyword\": \"weather\",\n      \"clicks\": 1136378,\n      \"traffic_share\": 0.03610564887688733,\n      \"difficulty\": 99,\n      \"competition\": 1,\n      \"primary_intent\": \"Navigational\",\n      \"secondary_intent\": null,\n      \"volume\": 111557650,\n      \"cpc\": 0.62,\n      \"cpc_low_bid\": 0.03,\n      \"cpc_high_bid\": 0.53,\n      \"zero_clicks_share\": 0.8304,\n      \"position\": 2,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\",\n        \"organic_sitelinks\",\n        \"organic_expanded_sitelinks\",\n        \"related_questions\",\n        \"organic_inline_sitelinks\"\n      ],\n      \"top_url\": \"cnn.com/weather\"\n    },\n    {\n      \"keyword\": \"trump\",\n      \"clicks\": 750832,\n      \"traffic_share\": 0.023855861832533777,\n      \"difficulty\": 99,\n      \"competition\": null,\n      \"primary_intent\": \"Informational\",\n      \"secondary_intent\": null,\n      \"volume\": 18826790,\n      \"cpc\": 0,\n      \"cpc_low_bid\": 0,\n      \"cpc_high_bid\": 0,\n      \"zero_clicks_share\": 0.6185,\n      \"position\": 1,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\"\n      ],\n      \"top_url\": \"amp.cnn.com/cnn/2023/03/18/politics/donald-trump-manhattan-da-arrest-protests/index.html\"\n    },\n    {\n      \"keyword\": \"nashville shooting\",\n      \"clicks\": 515556,\n      \"traffic_share\": 0.01638053879287748,\n      \"difficulty\": null,\n      \"competition\": null,\n      \"primary_intent\": \"Informational\",\n      \"secondary_intent\": \"Navigational\",\n      \"volume\": 11347940,\n      \"cpc\": 0,\n      \"cpc_low_bid\": 0,\n      \"cpc_high_bid\": 0,\n      \"zero_clicks_share\": 0.4053,\n      \"position\": 2,\n      \"serp_features\": [\n        \"news\",\n        \"organic\"\n      ],\n      \"top_url\": \"amp.cnn.com/cnn/2023/03/29/us/covenant-school-shooting-nashville-tennessee-wednesday/index.html\"\n    },\n    {\n      \"keyword\": \"cnn news\",\n      \"clicks\": 490768,\n      \"traffic_share\": 0.015592960342432044,\n      \"difficulty\": 95,\n      \"competition\": null,\n      \"primary_intent\": \"Navigational\",\n      \"secondary_intent\": null,\n      \"volume\": 571720,\n      \"cpc\": 0.65,\n      \"cpc_low_bid\": 0.03,\n      \"cpc_high_bid\": 1.87,\n      \"zero_clicks_share\": 0.1431,\n      \"position\": 1,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\",\n        \"organic_sitelinks\",\n        \"organic_expanded_sitelinks\",\n        \"organic_inline_sitelinks\"\n      ],\n      \"top_url\": \"cnn.com\"\n    },\n    {\n      \"keyword\": \"alex murdaugh\",\n      \"clicks\": 432002,\n      \"traffic_share\": 0.013725813528696508,\n      \"difficulty\": 19,\n      \"competition\": null,\n      \"primary_intent\": \"Informational\",\n      \"secondary_intent\": null,\n      \"volume\": 4818190,\n      \"cpc\": 0.17,\n      \"cpc_low_bid\": 0.01,\n      \"cpc_high_bid\": 3.25,\n      \"zero_clicks_share\": 0.5657,\n      \"position\": 1,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\",\n        \"related_questions\",\n        \"organic_inline_sitelinks\"\n      ],\n      \"top_url\": \"amp.cnn.com/cnn/2023/03/03/us/alex-murdaugh-sentencing-friday/index.html\"\n    },\n    {\n      \"keyword\": \"ukraine news\",\n      \"clicks\": 337799,\n      \"traffic_share\": 0.010732742172906958,\n      \"difficulty\": 98,\n      \"competition\": 3,\n      \"primary_intent\": \"Informational\",\n      \"secondary_intent\": null,\n      \"volume\": 1786460,\n      \"cpc\": 1.49,\n      \"cpc_low_bid\": 1.51,\n      \"cpc_high_bid\": 3.04,\n      \"zero_clicks_share\": 0.4331,\n      \"position\": 1,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\",\n        \"organic_sitelinks\",\n        \"organic_expanded_sitelinks\",\n        \"related_questions\",\n        \"organic_inline_sitelinks\"\n      ],\n      \"top_url\": \"cnn.com/europe/live-news/russia-ukraine-war-news-03-21-23/index.html\"\n    },\n    {\n      \"keyword\": \"chatgpt\",\n      \"clicks\": 299962,\n      \"traffic_share\": 0.009530563464277624,\n      \"difficulty\": 80,\n      \"competition\": 3,\n      \"primary_intent\": \"Navigational\",\n      \"secondary_intent\": null,\n      \"volume\": 15088000,\n      \"cpc\": 0.78,\n      \"cpc_low_bid\": 0.34,\n      \"cpc_high_bid\": 0.91,\n      \"zero_clicks_share\": 0.1854,\n      \"position\": 2,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\",\n        \"organic_sitelinks\",\n        \"organic_expanded_sitelinks\",\n        \"related_questions\"\n      ],\n      \"top_url\": \"amp.cnn.com/cnn/2023/03/21/tech/google-bard/index.html\"\n    },\n    {\n      \"keyword\": \"trump arrested\",\n      \"clicks\": 298307,\n      \"traffic_share\": 0.009477979861910058,\n      \"difficulty\": null,\n      \"competition\": null,\n      \"primary_intent\": \"Informational\",\n      \"secondary_intent\": null,\n      \"volume\": 1970240,\n      \"cpc\": 0,\n      \"cpc_low_bid\": 0,\n      \"cpc_high_bid\": 0,\n      \"zero_clicks_share\": 0.6764,\n      \"position\": 4,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\"\n      ],\n      \"top_url\": \"amp.cnn.com/cnn/2023/03/18/politics/donald-trump-manhattan-da-arrest-protests/index.html\"\n    },\n    {\n      \"keyword\": \"ukraine\",\n      \"clicks\": 281471,\n      \"traffic_share\": 0.008943056883384185,\n      \"difficulty\": 94,\n      \"competition\": 1,\n      \"primary_intent\": \"Informational\",\n      \"secondary_intent\": null,\n      \"volume\": 5042320,\n      \"cpc\": 1.67,\n      \"cpc_low_bid\": 1.17,\n      \"cpc_high_bid\": 3.08,\n      \"zero_clicks_share\": 0.6196,\n      \"position\": 1,\n      \"serp_features\": [\n        \"news\",\n        \"video\",\n        \"organic\",\n        \"twitter\",\n        \"related_questions\",\n        \"organic_inline_sitelinks\"\n      ],\n      \"top_url\": \"amp.cnn.com/cnn/europe/live-news/russia-ukraine-war-news-03-06-23/index.html\"\n    }\n  ],\n  \"keywords_count\": 478711,\n  \"meta\": {\n    \"query\": {\n      \"limit\": 10,\n      \"offset\": 0,\n      \"asc\": null,\n      \"sort\": null\n    },\n    \"request\": {\n      \"traffic_source\": \"All\",\n      \"branded_type\": \"All\",\n      \"web_source\": \"MobileWeb\",\n      \"page_search_type\": \"Domain\",\n      \"domain\": \"cnn.com\",\n      \"format\": \"json\",\n      \"start_date\": \"2023-03-01\",\n      \"end_date\": \"2023-03-31\",\n      \"country\": \"us\"\n    },\n    \"status\": \"Success\",\n    \"last_updated\": \"2024-09-30\"\n  }\n}"

Query Parameters

api_key

string

default:Add_Your_API_KEY

required

Your Similarweb API key.

URL

string

default:cnn.com

required

Enter a domain of interest, without 'www.' or brackets {}.

start_date

string

default:2023-03

Start month (format: YYYY-MM)

end_date

string

default:2023-03

End month (format: YYYY-MM)

country

string

default:us

required

Country filter, as a 2-letter ISO country code, or "world" for worldwide. To see the country filters you have access to, please refer to the Check Capabilities endpoint.

traffic_source

string

default:All

[optional] Set the traffic source type. Possible values: Organic, Paid, or All.

web_source

string

default:Total

[optional] Select the web source. Possible values: Desktop, MobileWeb, or Total.

branded_type

string

default:All

[optional]: Select the branded type. Possible values: Branded, NonBranded, or All.

limit

string

default:100

[optional] Select the number of results that are returned. Default: 100.

offset

string

[optional] Specify an offset from where to start returning data.

Response

200 - application/json

200

keywords

object[]

Show child attributes

keywords_count

integer

default:0

Example:

478711